✦ The higuera. blog
Thinking out loud.
Strategy, SEO, copy, and web — written for founders and teams who want to actually understand what they’re paying for.
✦ All posts
Web Development
What to look for in a web designer in San Luis Obispo
Shopping for a web designer in SLO? Here's what separates a partner who moves your business forward from one who leaves you with a site that does nothing.
March 2026 · 6 min read
Web Strategy
Do you actually need a website redesign — or just a strategy?
Before spending $10K on a new website, ask this question first. Most businesses don't need a full redesign — they need a clearer strategy behind what they already have.
March 2026 · 5 min read
SEO
Local SEO for small businesses: a practical guide for SLO
A practical local SEO guide for San Luis Obispo small businesses — Google Business Profile, NAP consistency, local backlinks, reviews, and more.
March 2026 · 7 min read
Web Strategy
How to audit your own website in 30 minutes
A practical DIY website audit checklist covering speed, SEO, copy, UX, and conversion — no agency required.
March 2026 · 6 min read
Copywriting
Why your About page isn't converting (and how to fix it)
Most About pages are self-indulgent and don't convert. Here's why, and a simple framework to fix yours today.
March 2026 · 5 min read
Copywriting
How to write a service page that actually sells
A practical guide to writing service pages that convert visitors into leads — structure, copy, and the psychological principles behind what works.
March 2026 · 6 min read
Web Development
Squarespace vs Webflow vs Builder.io — which is right for your business?
An honest comparison of Squarespace, Webflow, and Builder.io for small businesses — covering cost, flexibility, SEO, and who each platform is actually built for.
March 2026 · 8 min read
Local SEO
The SLO small business digital checklist
A practical digital presence checklist for San Luis Obispo small businesses — covering website, SEO, Google Business Profile, social, and more.
March 2026 · 6 min read
Copywriting
The 5-minute homepage copywriting fix
One small change to how you open your homepage can dramatically change how many visitors take action.
March 2026 · 4 min read
SEO
Why your website isn't ranking
Most SEO problems aren't technical. Here's how to diagnose what's really holding your site back.
March 2026 · 5 min read